Unless you make it possible for me, as a concerned and responsible parent, to block certain suggested viewing options daughters' personal viewing profiles, I will be discontinuing the use of your service.
I was under the false impression that setting up profiles would take care of the issue of my daughters potentially encountering inappropriate viewing material.
But here is a screenshot of the current suggested items for my little girl.
My daughter loves Daniel Tiger. And Finn the Human Boy and Jake the Magic Dog. And George the monkey. And squeaky voiced Elmo. And the Powah-gulls. And Justin and Squidgy. And Mona the Vampire. And that's great, because she's 2.
But she does not need tiny-waisted sexy Bratz fairies with anorexic limbs and boyfriends in her life. Or Barbie. Frankly, none of us do. So please, dear netflix.com powers-that-be, stop suggesting to her that she ought to be watching them instead of Daniel Tiger.
Clare and Zadie's mom
***update: I've had two informative chats with the online help at netflix.com, and here's the result. You can exercise some measure of control over this, but it's not intuitive. When you set up profiles there's a box to check or uncheck that says "kids under 12." So, when Brent set up the profiles, he clicked that Clare and Z's were kid profiles by clicking that box. Because that seems easy-peasy and all. However, Netflix actually has four different age-related ratings, Little Kids, Older Kids, Teens, and Adults. You can find that when you go to your account settings, but it doesn't give age ranges and also, if you've already clicked the box on the individual profiles for "kid under 12," it doesn't let you change the parental control setting to "little kid." You have to go unclick the box on the profile, and then it will give you the option to set the profile to "little kid."
That's the good news.
The bad news is, despite having rated 100+ kids movies and clicked on "not interested" for Barbie, Winx Club, etc., they remain in full view on both my daughters' profiles in the top category of suggestions, "popular on Netflix." I can't get them to go away. So, Winx Club remains, literally, the first thing my daughter will see on her home page. Presumably it will eventually disappear because she won't be watching it, and it will get replaced with suggestions only from the "little kid" category, but I don't know when that will happen.
The bigger problem I see in all this is, as a parent, I have no surefire way to block content, and what I do have is non-intuitive and labor-intensive. At 7 Clare is aging out of little kid territory pretty soon. Parental control is not content-based, at least not directly, but age-category based, and someone other than me is making decisions about what content is appropriate for what age--and in general, what content is appropriate, period. Or worse, and more accurately, they're not making any judgments about appropriate content, because that's not really their job--which means that at, as soon as I click "older kids" for Clare, we're in Winx Club territory no matter what. So, fine, that's not actually their job--it's mine, because I'm the parent. But I need a better way to do my job. I can't blame Netflix for the larger issues of structural sexism and the early childhood sexualization of girls that is rampant in media--but given that this is a huge problem, I think a big fat red VETO button for any cartoon that will teach my daughter false and harmful things about her gender and sexuality is necessary.