I've always hated the way every housecleaning product on the market is sold by smiling women who wipe, mop, sanitize, launder, spray, freshen up and scrub down everything in their shiny happy homes so that their children don't eat germs from raw chicken off the countertops and noone has to suffer from garbage can stink.
But I really really hate these Electrolux commercials with Kelly Ripa.
4 comments:
What?! No popcorn popper? And really, the gummi bears should be mixed with the popcorn into cute little shapes. - Texasjoyce
Ack! Why am I doubtful that Kelly does even HALF of that crap for herself?
Subliminal message of these commercials: New appliances turn a woman into a good witch?
Or, "the only good cyborg is a happy housewife with technogadgets"!
I was wracking my brain to think of a commercial that showed a man using a cleaning product--I was sure there just weren't any--and then I realized, hey, there is one! The PineSol lady who reclines on the couch while a brawny hunk mops her floor...it's just, well, that commercial's hook obviously depends on that scenario being understood as an insane woman's fantasy.
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